Military Businesses

Our American Dream Team proudly spotlights veteran-owned enterprises. By supporting these businesses, we strengthen the economic recovery of the military community and honor those who served.

Veteran-Owned Enterprises

Veteran entrepreneurs bring the same discipline, leadership, and resilience to business that they demonstrated in uniform. Our team highlights these enterprises to connect them with NASCAR fans and the broader military community.

Through advocacy and visibility, we help veteran-owned businesses reach new customers and grow — fueling economic recovery one enterprise at a time.

Veteran Business Project logo with tagline on a dark background, conveying a sense of mission and support for veteran entrepreneurs
NASCAR advocate badge with patriotic red, white, and blue tones, symbolizing veteran advocacy in motorsports

Economic Recovery Initiatives

Colin Garrett and the Our American Dream Team collaborate with organizations like Racing For Heroes and The Rosie Network to promote economic opportunities for veterans and military families.

These partnerships create pathways for veteran-owned businesses to gain national exposure through the NASCAR Xfinity Series platform, turning race-day visibility into real-world impact.

The connection between NASCAR and the military community runs deep, with countless veterans finding a second career in the racing industry. Veteran-owned businesses span the full spectrum of racing support, from fabrication shops that build chassis components to catering companies that feed crews during race weekends. When fans choose to support these enterprises, they are investing in the economic stability of families who have already given so much through military service. Our American Dream Team works to bridge the gap between the racing world and these veteran entrepreneurs, creating opportunities for meaningful partnerships that benefit both the sport and those who served.

Veteran entrepreneurs bring unique qualities to their business ventures that set them apart in competitive markets. The discipline instilled through military training translates directly into effective business operations, while the ability to lead teams under pressure becomes an asset in managing employees and client relationships. Many veteran-owned businesses also prioritize hiring fellow service members, creating a ripple effect of economic opportunity throughout the military community. By highlighting these enterprises, we celebrate the transition from service to civilian success while reinforcing the message that the skills gained in uniform have tremendous value beyond active duty.

Economic recovery for the military community depends on sustainable opportunities that allow veterans and their families to thrive. Supporting veteran-owned businesses is one of the most direct ways to contribute to this recovery, as these enterprises create jobs, strengthen local economies, and provide goods and services that reflect the values of integrity and excellence. Our American Dream Team encourages race fans to seek out veteran-owned options in their own communities and to share stories of businesses that are making a difference. Every purchase from a veteran-owned business is a vote of confidence in the future of the military community.

Featured Partner: The Jewelry Republic

Marine veteran Greg Boudah founded The Jewelry Republic as a trusted destination where veterans buy jewelry. His journey from service to entrepreneurship embodies the spirit of the American Dream.

The Jewelry Republic and NASCAR driver Colin Garrett have announced an economic recovery initiative to support veteran-owned businesses and strengthen the military community.

Learn more about this partnership →

Advocate announcement graphic with NASCAR branding and patriotic colors, highlighting a veteran business partnership
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